REAL SEO AUDITS REQUIRE MAN HOURS
An SEO audit will take your site through a rigorous evaluation that will help you better analyse, measure and report on major factors affecting your search engine results. While there’s no doubt about the fact that a proper SEO auditrequires a considerable amount of time, as the title suggests, maybe it’s good to breakdown the process and understand why it takes time:
Step 1 – Preparing the Template
As an SEO agency, before you call on your client or department head, it’s good to get all your information together. Ideally you will need to create an Excel based score card of all the areas you need to check.
Step 2 – Meeting the Client
Take your client through your Excel document and agree on everything before you proceed to the actual audit. Helping them understand why an audit is necessary on all elements will make then realize the value of this time consuming process.
Step 3 – Data Population
Once everything is agreed on, you next move to the process of populating things like the current robots.txt file (for analysis later), top 25 links from Open Site Explorer, etc.
Step 4 – Prepare the Browser
Before you start your SEO audit you need to set your browser to act more like the search engine crawlers.
Step 5 – Check the Homepage
Your next logical step would be to go to the primary URL of the site and pay attention to your first impression of the homepage or landing page. Then do a quick check of the very basic SEO metrics.
Step 6 – Global Navigation
Once you have performed the SEO audit on the homepage, you should direct your attention to the global navigation. This acts as the main canal system for link juice.
Step 7 – Other Site Pages
You should then start going deeper into the site; in the waterway analogy, category and subcategory pages are the forks in the canals. Once this is done then you move to the biggest portion of the site – the content pages, which will take up the most of your time.
Step 8 – Check Links
The 8th step in the process requires you to view the amount of total links, the amount of root domains linking to the given domain and the anchor text distribution of inbound links
Step 9 – Search Engine Inclusion
Now that you have gathered all the data you can about how the given website exists on the internet, it is time to see what the search engines have done with this information.
This brief overview of the SEO site audit process should give you an idea of the length and extent of the project to better help you understand the time it would take to carry out the audit efficiently and accurately.